Why Truu?

Truu opened in 2010 because we felt there was a need for a salon that embraced Aveda's mission and beliefs as well as offered a professional, yet relaxed, salon experience.  We are passionate about giving each and everyone of our guests an exceptional experience. 

Have you been to a salon where you were offered a hot cup of comforting tea? Did you receive a stress relieving treatment? A makeup touch-up before you left? These are all part of your experience at Truu - all complimentary!

How many times have you been to a salon and were surprised when you checked out how much your services cost? That will not happen at Truu! The prices on our menu are THE prices. When you look at other salon menu's you  will see prices "starting at" or a "+" after the price. For example, our women's haircuts are $62 - Period! It doesn't matter which of our Aveda trained stylists you see or how long your hair is. That price includes all of the extra pampering that you should expect from an Aveda salon - including the blowdry! Even when you have color done, your stylist will tell you how much it's going to cost before you even begin your service at Truu.

Do we talk to you about products? Absolutely! As professionals, our job is to make you look your best everyday - not just the day of your service. We will educate you on how to keep your hair healthy and how to recreate the same look the next day. It is very important to understand that using the right product the correct way will make all of the difference in the world.

As important as looking good is important to you, it's just as important to us. Why? You are a reflection of us. We want people complimenting your hair - a lot! We want people to notice the beautiful cut or color, and how healthy your hair is. That is why we're here. We are passionate about making you look your best. That is the most rewarding part of what we do!

Our mission at Truu is to embrace, enhance and empower the true beauty in You. That's why we're Truu!

Experience the Truu difference. We look forward to meeting you!