An Award Winning Aveda Concept Salon in Hollywood, FL

Feel as Sensational as You Are

Embrace, Enhance, & Empower the True Beauty in You

Exceptional Stylists

Meet our stylists

A Relaxing Experience

Your visit

Healthy Products

Shop now

Most salons cut corners by not considering every element of your experience. They use products that aren’t good for you or the environment. You shouldn’t feel hesitant when you go to the salon.

You deserve a salon you can trust.

Are you wondering which artist will be the best fit for your hair type & personality?

Try our match-making survey!

We are passionate about creating the best salon experience for you, our guest.

Which is how we became an award-winning, Five Star Aveda Concept Salon. Learn more about us

Here’s what you can expect with every visit:

A warm greeting and in-depth consultation.

We want to know exactly what you need before we start your treatment.

Spectacular Service

You’ll love taking part in our rituals designed to help you relax and feel your worth. Before your treatment begins you’ll be offered a neck, scalp and shoulder or hand massage. Then, our expert stylists will delight you with the cut, color, or other treatment you’re here for.

Products that are Good for You & the World

Before you leave, you’ll be given a recipe to achieve the same results you have in the salon at home using products that support your wellbeing and the good of our world. Our goal is for you to feel great about yourself and your choices every day.

Packages & Pricing

Cut
Starting at $45

A cut is about your face shape, your body, your hair's texture, your styling needs, and the image you want to show to the world. What do you want to emphasize? What do you want to minimize? Let us help you be your best self.

Hair Cutting

Color
Starting at $55

Enjoy the highest quality & most vibrant hair color. You can choose anything from a simple retouch to full foil treatments. We are also Balayage experts. Add some new color to your life!

Hair Color

Lashes
Starting at $150

It is said that the eyes are the window to your soul. Frame them in beautiful, natural bold lashes! This high quality lash lift solution gives your eyelashes the perfect curl and lift.

Lashes

VIP Experience
Starting at $1000

When you need the whole salon to yourself and services from our menu, this is your option. We’ll send a car to your door and have wine waiting. Additional guests, $500.

VIP Experience

“My experience at Truu has always been incredible. I've had services with different stylists here and everyone did exactly as I had envisioned with my hair and even more. I go into each appointment knowing I'm in confident, talented hands and that's not something I can say for salons I've visited in the past. Thankful to have found this gem of a salon and the staff is so friendly and attentive. Highly recommend them!”

Irene S.

When you need your look refreshed, you want a salon experience that will reliably leave you relaxed and confident.

We are passionate about creating the best salon experience for you, our guest. From the moment you walk in until you walk out relaxed and ready to take on the world, you’ll be treated with the care you deserve. Our commitment to environmentalism is a part of our commitment to you. Every time you visit us, you can expect to be delighted by the natural scents in the salon, your scalp or hand massage, your expert style, and the vegan products you take home. You are spectacular, and our goal is to make you feel that way.

Gone are the days when you leave the salon more stressed than when you came in. You are sensational. Our goal is to help you feel that way.