Truu Salon is close now but our team is still here for you! We feel your pain and you are not alone. Your roots are growing out, your grey is showing, your cut has lost its shape, your VoMor hair extensions need to be replace, and stress is on the rise. Here are just a few ways we can help from afar.
First up, every Tuesday at 2 pm we host a Facebook Q & A live stream with one of our Truu Salon hairstylists. This is your opportunity to talk through your challenges with someone you know and trust. No hair or beauty question is off limits. Feel free to get real and we’ll talk you through the temporary solutions to help you make it through until you can book your next appointment. It’s also an opportunity to connect and engage with Hollywood locals.
Follow us on Facebook and Instagram for daily hair and beauty tips. At the moment we are hyper-focused on what you need to know now. This includes the best protective styles for extensions, why you shouldn’t color your hair at home, how to avoid the temptation of cutting your lovely locks yourself, and more. We will also be providing tips for using Aveda Essentials that will help you to better manage your hair at home.
Be sure to join our GoFundMe raffle to support our stylist while the salon is closed. The prize is $1,000 in salon services! We even have a few fun t-shirts and swag for those of you who love to shop online. Just be sure to select Truu Salon at checkout!
Just because you can’t head to the salon doesn’t mean you can’t pamper yourself at-home. Here are just a few ideas for DIY hair, self-care and beauty.
Experiment with different ponytail styles, advanced braids, and finally pull out the styling tools you rarely or never use. This will fill up more of your time each day, and looking your best always helps you to feel your best. We’ve got a few How To videos on our website, just scroll down to the bottom of this page.
If you have kids at home or are sheltering with friends or family, trying out new hairstyles together is a fun way to pass the time. If you are using heated styling tools be sure to use the proper protective products. We suggest Aveda Heat Relief™ Thermal Protector to protect your hair when using flat irons and curling irons.
If your hair is dry, damaged or brittle now is the perfect time to give your heated styling tools a break—providing your hair some time to repair. Just shoot us a message and we can talk you through the damage and recovery products to try over the next few weeks. In your case, you may stick with simple hairstyles and focus on growing healthy new hair. If your hair is not damaged, you may still want to take a break from heated styling tools. Focus on deep conditioning to keep your hair healthy and strong.
If you have a skincare or beauty product you’ve been wanting to try but are committed to your go-to products, now is the perfect time to experiment a bit. In fact, this is a perfect question for our Tuesday live stream Q&A. Many of our clients are turning to Aveda Essential Oils to help manage stress and anxiety. Don’t forget to try a few new lipsticks, eyeshadows, and makeup essentials. Or maybe you have curly hair but have never tried a dedicated Curly Hair Product line. Trust us, you will immediately notice the difference!
A lot of ladies are using this time to skip their makeup and focus on letting their skin breathe. The choice is up to you as you may feel more motivated and like yourself being fully put together. If you decide to let your skin breathe start with a gentle Aveda Exfoliator, followed by a Deep Cleansing Clay Masque. Then, spend the next few days applying Botanic Kinetics™ Toning Mist, followed by an Eye Cream, Moisturizing Serum and Anti-aging Cream. Since you won’t be heading outdoors, you can skip the SPF protection and use your night cream in both the morning and evening. In just a week your skin will be glowing.
These are just a few ways to manage your hair, skincare and beauty while Truu Salon is closed. Check back to our blog and social media regularly as we will continue to provide tips and tricks to look and feel your best!
It seems like an excellent way to pinch pennies, right? Why pay $80 to $300 to have your hair professionally colored or bleached when you can buy a boxed color at the grocery store for $15 or less? In life there are many times that you get what you pay for and coloring your hair is one of those times. Whether it’s time or money you are trying to save, here are the top 5 reasons you shouldn’t dye your hair at home.
The Truu Cruu aren’t just hair stylists, but hair and color artists. We invest in extensive initial and ongoing training and our team is trained to apply color and cut hair in a variety of specialty techniques. This includes trending styles and application, as well as styling techniques unique to your hair type. Not only is applying hair color an art form, but it is incredibly difficult to evenly apply color to your own hair. Even the most skilled professional hairstylists have someone else color their hair. It’s not just as simple as mixing and adding the dye. Factors such as the original color of your hair, the existing professional dye, how healthy your hair is, and if you are starting to grey, are just a handful of the factors your professional stylist will take into consideration to deliver the polished look you are going for.
Your hair color specialist will assess the current condition of your hair and suggest a plan of approach that does more than just deliver your desired result—but keeps your hair healthy. This includes pretreating your hair and the follow-up care required to minimize damage. In addition to customizing your haircare to your individual needs Truu Salon uses top of the line professional products. We use Aveda products exclusively, which are plant and flower derived. The brand you buy in the grocery store uses the cheapest ingredients on the market. The cheaper the ingredients, the more likely they are to damage your hair. Yes, healthy hair will always grow back, but for this reason alone it’s not worth the risk.
Coloring your hair isn’t as simple as just picking the color on the box, or the color you want from the faux-hair sample. If you don’t know what you are doing, you don’t know what color to select. If your hair is dark brown and you want to go platinum blonde, you can’t just buy the box by the color swatch that you want to look like and expect the same results. Yes, the store-bought color kit will have some type of lightening system, but do you really feel confident bleaching your hair? Going lighter isn’t the only challenge. Coloring colored hair, relaxed hair, damaged hair, or grey hair all factor into what color to choose—and even how long to leave the dye or bleach on. Leave it on too long at the color saturation may wash you out. Leave the dye on too long and you may end up with hair that is an unsightly shade of orange. And if you are going for a drastically different color or a non-traditional color, like blue, pink or purple—the list of risk factors is even longer.
Make no mistake, the women on the box with the glossy locks are models whose hair has been professionally colored, then photoshopped to perfection. Look closely, as you will notice that many of the models don’t just have one all-over color, but depth to their hair color. This might include highlights, ombre or balayage. So even if you end up with the color you were going for, you may find yourself wishing there was a bit more depth.
If your primary goal is to save money, we completely understand. That being said, we can’t tell you how many times a client has called in tears after a failed home dye. Fixing a dye gone wrong isn’t a simple matter of starting from scratch. In most cases, we must color correct, then recolor the hair. This often costs double the amount you were trying to save. But, that’s only if the damage isn’t too severe. If your hair is too fried, we may need to focus more on the health of your hair—and less on the look you were trying to achieve. Worst case, we have to chop and go for a color that isn’t as disastrous.
You always want to look polished and professional so it’s not worth the risks that come with home hair coloring. Instead, trust your hair to Truu Salon in Hollywood, Florida. We are national award-winning color specialists!
Truu Salon in Hollywood, Florida recently was named to the SALON TODAY 200 by SALON TODAY magazine, the top business publication for salon and spa owners for the fifth time.
The magazine’s 22nd annual SALON TODAY 200 issue profiled the selected salons in its January/February 2019 edition. The 200 salons were honored for their best business practices from applications submitted by SALON TODAY readers, who represent the 20,000 top-producing salons and spas in the country. The magazine honored applicants in 11 different best practice categories, including, Compensation & Benefits, Customer Service, Employee Education, Inventory Management, Philanthropy, Profit Center, Retail & Merchandising, Retention & Referral Programs, Salon Culture, Technology and Growth. Truu Salon was honored in the following: Technology.
“Our editors recognize that strong business leadership requires the mastery of a number of different best business practices,” said Stacey Soble, editor-in-chief of SALON TODAY. “The salons named to the SALON TODAY 200 for 2019 not only proved they excel in one or more of these areas, they also have created rewarding environments for their staff members and standout experiences for their clients. Their willingness to share their success offers our readers important business benchmarks and inspirational business-building ideas.”
For a salon to be named to the SALON TODAY 200, it had to meet the following criteria: 1) The salon or spa opened on or before January 1, 2016. 2) The salon is a provider of professional salon services including one, or more, of the following: hair care, nail care, skin care, body care or spa treatments; 3) The salon or spa generated annual service and product sales revenues of at least $250,000 per year since 2016; 4) The owner provided statistical information about his or her business and completed at least one of the Best Practice category essay sections; and 5) The applicant submitted documentation to verify financials if he or she competed in the growth category. In the commemorative January/February 2019 issue, SALON TODAY profiled 200 individual salons, although these salons could be honored in more than one category.
Salon Today is a division of Modern Salon Media, which is owned by Bobit Business Media in Torrance, California.
Truu Salon is an Aveda concept salon located in Hollywood, Florida. The award winning salon specializes in Aveda’s signature haircuts, hair color and conditioning treatments. It carries the entire line of Aveda haircare, skincare, bodycare, makeup and aromas.
The goal of highlighting has always been the same, to make your hair look naturally lightened by the sun. The best way to achieve this goal used to be foil highlights that create sun-kissed streaks that are at least a few shades lighter—but that’s not your only option anymore! While foil highlights still have their time and place, many ladies in Hollywood, Florida are opting for balayage instead. Here’s what you need to know.
Balayage is a French word that means “to paint. Just like its name it is a hand painted method of highlighting your hair in a less obvious and more natural manner. There’s no foil and no deep saturation. The finished result is softer at the root with a brighter and thicker highlight at the tips. There are no obvious streaks or stripes as your hair is painted to lighten how and where it would if lightened naturally by the sun.
As an award-winning Aveda salon, Truu Salon is committed to providing you with uncompromised quality. We specialize in hair color, including traditional highlights, ombre, and balayage. Ombre is also a French word that means “to shadow”. It varies greatly from balayage as it is a saturated graduation from light to dark. This might be full head or just the tips, but the goal of ombre is to create a head-turning style defined by your hair, while balayage is meant to look natural and refined. Ombre can also be achieved in a wider range of hair colors.
Education and experience must always be part of your deciding factor when choosing a colorist. The Truu Salon Cruu receives ongoing education to ensure they master the latest trends and techniques. While all color specialists require color training, the art form of balayage is a unique technique. Unlike all-over color or designated streaks, hand painting hair is a highly specialized technique. Certainly not something to try at home. In addition to learning how and where to properly paint the hair, your Truu Salon colorist also knows the importance of timing—which will vary by your hair color and type. If left on too long your hair will look orange, and anything but natural.
Aside from sun-kissed natural highlighting balayage is easier to maintain than traditional highlights. Since the finished look is a gradual lightening it’s not as obvious when your roots grow out. This means fewer trips to the salon and less obvious new growth. Hair length is a determining factor of whether you should choose foil highlights or balayage. As a general rule, hair needs to be at least shoulder length to achieve the desired effect. If your hair is shorter, we can discuss how to highlight in a manner that looks more natural than streaky.
If you are ready to try something new, we invite you to stop by the salon to discuss your options. Even if you aren’t quite sure what you want yet we can talk through your beauty goals during your next appointment—or you can schedule a free 15-minute consultation. For your convenience we are open 7 days a week, and you can book your hair and beauty treatments online. Reach out to a member of the Truu Cruu today!