Why Truu?


Truu opened in 2010 because we felt there was a need for a salon that embraced Aveda’s mission and beliefs as well as offered a professional, yet relaxed, salon experience.  We are passionate about giving each and everyone of our guests an exceptional experience.

Portrait of a beautiful young woman outdoor

Have you been to a salon where you were offered a hot cup of comforting tea? Did you receive a stress relieving treatment? A makeup touch-up before you left? These are all part of your experience at Truu – all complimentary!

We have 4 different levels at Truu:  Studio, Designer, Senior and Master.  Levels are based off of the demand that our service providers have earned on their time.  All of our service providers are very talented and promise to deliver an outstanding guest experience each time you come in.

Do we talk to you about products? Absolutely! As professionals, our job is to make you look your best everyday – not just the day of your service. We will educate you on how to keep your hair healthy and how to recreate the same look the next day. It is very important to understand that using the right product the correct way will make all of the difference in the world.

As important as looking good is important to you, it’s just as important to us. Why? You are a reflection of us. We want people complimenting your hair – a lot! We want people to notice the beautiful cut or color, and how healthy your hair is. That is why we’re here. We are passionate about making you look your best. That is the most rewarding part of what we do!



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